We met with the co-founder of Neskuchnye Finansy and talked about how they built a company worth 1,000,000,000 rubles.
How did two guys from Chelyabinsk build a 1,000,000,000-ruble company with 100,000 rubles and become conductors in the world of finance?
In 2017, two ordinary entrepreneurs from Chelyabinsk decided to team up and build a truly large and exciting company.
They had just 100,000 rubles in start-up capital, no team, no resources, no outstanding achievements. Only a huge desire to make a difference.
They had just 100,000 rubles in start-up capital, no team, no resources, no outstanding achievements. Only a huge desire to make a difference.
business.
Now, eight years later, they have four businesses, a turnover of 1,000,000,000 rubles by 2024, and their own educational programs.
Over these eight years, they've figured something out, the only question is, what and how?
Over these eight years, they've figured something out, the only question is, what and how?
Co-founder of the company Neskuchnye Finansy
Sergey Krasnov
No team, no resources,
no outstanding achievements
no outstanding achievements
In a nutshell: 2016 marked the end of my business, losing one and a half million rubles, a huge sum at the time.
I had to choose: either abandon my dream and go into paid employment, where responsibility was lower, or move forward independently.
We chose the latter.
But this time, we did it thoughtfully, carefully examining the reasons for the failure of our previous entrepreneurial venture.
I had to choose: either abandon my dream and go into paid employment, where responsibility was lower, or move forward independently.
We chose the latter.
But this time, we did it thoughtfully, carefully examining the reasons for the failure of our previous entrepreneurial venture.
I became a financier not from God, but from pain.
We took the first available amount, invested in packaging, launched everything on an outsourced basis, and off we went.
One of the main reasons for our growth was our clients; they were our main investors.
One of the main reasons for our growth was our clients; they were our main investors.
Our friends were shaking their heads, but we wanted every entrepreneur to have a blast.
And yet: Sergey is a very creative person. He writes and sings his own songs, is the founder of the band Neskuchny Band, gives concerts, and inspires thousands with his story.
Yesterday, he was 29 years old, launching an unknown startup far from the capital. Today, eight years later, he and his partner, Alexander Afanasyev, manage a billion-dollar company, travel, teach, and continue to be a thought leader.
Co-founder, guide to the world of finance, businessman, musician, and simply a warm-hearted director—he's all that.
Yesterday, he was 29 years old, launching an unknown startup far from the capital. Today, eight years later, he and his partner, Alexander Afanasyev, manage a billion-dollar company, travel, teach, and continue to be a thought leader.
Co-founder, guide to the world of finance, businessman, musician, and simply a warm-hearted director—he's all that.
A fun band, a billion-dollar business, and success through the crisis
The worst crisis isn't the one that was, but the one happening now. It's felt more intensely in the moment.
What was the worst crisis you experienced in your company?
When we launched the company, we were well aware that our audience was small, so we decided to use the investment to create accessible illustrations and stories for everyone. It worked.
Why not boring and what do geese have to do with it?
It is yet to come.
Neskuchnykh's biggest success?
My biggest fear is starting all over again.
Biggest fear?
We're not always growing, we've just reduced our staff by 100 people.
How do you manage to maintain your leadership and why is the NF team constantly growing?
Superstar. But if I were to say it right now, I wouldn't change a thing.
Businessman or superstar on stage?
Advice from Sergey.
Don't engage in entrepreneurship.
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Российский холдинг Global Creative владеет и управляет собственным креативными агентством, IT компанией, дизайн студией, Event-агентством, собственным продюсерским центром, двумя независимыми изданиями, СМИ, маркетинг платформой, радио, информационным порталом, фирменным брендом одежды и музыкальным лейблом.
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