We met with the founders of the creative association, discussed the origins of perhaps the most peaceful brand on planet Earth, and who carries traditional values through the prism of musical aspirations.
RML
This is a socio-cultural project, an international association of artists, musicians, trendsetters, and people whose life principles are united by the slogan Radi Mira I Lubvi.
Egor started out in military academy and spent 15 years in the club and restaurant business, contributing to projects such as Modus, Maxim Bar, and Community Moscow.
Nastya studied in Switzerland and exudes a lighthearted and positive spirit,
and is the embodiment of happiness and fashion. An artist and drummer, her energy and style inspire everyone.
A happy husband and wife and parents of two wonderful children, they love creative concepts, art, and travel.
Together, they combine their passions and achievements to create the unique story of Radi Mira i Lubvi.
Nastya studied in Switzerland and exudes a lighthearted and positive spirit,
and is the embodiment of happiness and fashion. An artist and drummer, her energy and style inspire everyone.
A happy husband and wife and parents of two wonderful children, they love creative concepts, art, and travel.
Together, they combine their passions and achievements to create the unique story of Radi Mira i Lubvi.
Founders
Egor and Anastasia Kandyurina
How one love united
thousands of hearts.
thousands of hearts.
Over the course of Radi Mira I Lubvi's history, the label has released over eighty Russian and international artists.
The following music producers and musicians have collaborated with: Izhevski, Azamat Agraba, Nikola Melnikov, Fake Mood, Volen Sentir, Nikita Grib, Krasa Rosa, Samir Kuliev, Betelgeize, Valen Den Bit, Veronika Fleyta, M.O.S., Moons Voyager, Stan Tone, Sarabi, Isenite, Finetune, Landikhan, Bora Uzer, and Eleonora.
The following music producers and musicians have collaborated with: Izhevski, Azamat Agraba, Nikola Melnikov, Fake Mood, Volen Sentir, Nikita Grib, Krasa Rosa, Samir Kuliev, Betelgeize, Valen Den Bit, Veronika Fleyta, M.O.S., Moons Voyager, Stan Tone, Sarabi, Isenite, Finetune, Landikhan, Bora Uzer, and Eleonora.
The label has released more than eighty Russian and foreign artists.
And just a few years ago, it was just a slogan and a few cans of paint applied to the wall by a club promoter and an artist.
Today, the Radi Mira I Lubvi brand is one of the leading leaders in the industry.
I was a club promoter, and she was an artist, and we bonded over our love of art. One day, we started a creative project, making covers for a podcast series.
We decided to use spray paint because we were both big fans of street art. We bought four cans (chrome, blue, bright green, and purple).
On the way to the studio, we decided to test the paint on a street wall. We agreed to paint the first thing that came to mind with all our heart.
We decided to use spray paint because we were both big fans of street art. We bought four cans (chrome, blue, bright green, and purple).
On the way to the studio, we decided to test the paint on a street wall. We agreed to paint the first thing that came to mind with all our heart.
In 2018, I met my future wife Nastya.
Happy and cheerful, just the way it should be! We started dating and traveled a lot around the world.
In every city, we left our autographs on street walls, spreading the energy of the future project!
Then it dawned on me that, without any prior agreement, we had visualized that very slogan I'd heard a few years ago!
In every city, we left our autographs on street walls, spreading the energy of the future project!
Then it dawned on me that, without any prior agreement, we had visualized that very slogan I'd heard a few years ago!
Here is the all-seeing heart - Love
and the purple-green smiley - Peace.
and the purple-green smiley - Peace.
And Nastya drew a bright, cheerful smiley face next to it because she was happy.
I made a heart with an eye because I fell in love.
I was a club promoter, and she was an artist, and we bonded over our love of art. One day, we started a creative project, making covers for a podcast series.
We decided to use spray paint because we were both big fans of street art. We bought four cans (chrome, blue, bright green, and purple).
On the way to the studio, we decided to test the paint on a street wall. We agreed to paint the first thing that came to mind with all our heart.
We decided to use spray paint because we were both big fans of street art. We bought four cans (chrome, blue, bright green, and purple).
On the way to the studio, we decided to test the paint on a street wall. We agreed to paint the first thing that came to mind with all our heart.
By the time the first party, Radi Mira I Lubvi, was created, I was the creator and partner of the Moscow project Community
I was the creator and partner of the Moscow Community project.
Then we wanted to share our innermost thoughts with the community, so we organized our first party. It was incredibly cool and uplifting, and we received a lot of great feedback, clearly indicating that we had to continue.
After a series of happenings that same year, we held a large-scale festival at the Apothecary Garden, and it was simply wow! Even then, we were beginning to think we'd found our calling, and it definitely inspired us to continue in the same direction!
We got married and continued what we'd started!
After a series of happenings that same year, we held a large-scale festival at the Apothecary Garden, and it was simply wow! Even then, we were beginning to think we'd found our calling, and it definitely inspired us to continue in the same direction!
We got married and continued what we'd started!
First party!
For us, clothing is an important tool of expression, conveying our values and philosophy: self-expression and mindfulness.
We create unique pieces with a comfortable and intelligent streetwear aesthetic, and through cut and fabric, we reveal relevance.
We create unique pieces with a comfortable and intelligent streetwear aesthetic, and through cut and fabric, we reveal relevance.
Clothes as a manifesto..
Since its inception, RML's philosophy has been to make the world a better place through tangible action.
The store continues to sell the One for One hoodie, which offers the chance to give the same item to those in need right now.
The Spread the Change YouTube channel has been launched, introducing the world to socially significant projects.
RML regularly hosts and organizes charity events, auctions, and other activities.
The store continues to sell the One for One hoodie, which offers the chance to give the same item to those in need right now.
The Spread the Change YouTube channel has been launched, introducing the world to socially significant projects.
RML regularly hosts and organizes charity events, auctions, and other activities.
Social Project
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Российский холдинг Global Creative владеет и управляет собственным креативными агентством, IT компанией, дизайн студией, Event-агентством, собственным продюсерским центром, двумя независимыми изданиями, СМИ, маркетинг платформой, радио, информационным порталом, фирменным брендом одежды и музыкальным лейблом.
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